Netflix last raised the price of its popular “standard” plan in 2022.
The move was followed by an unusual drop in subscribers that startled investors and intensified concerns that Netflix was losing dominance over the industry it had pioneered.
Soon after, the company said it would reignite growth by cracking down on password sharing and launch a new plan that was less expensive but showed adverts.
The firm is also pushing into areas such as sports and video games, while continuing to license material from rival media firms looking for ways to boost profits.
Analysts said the company also benefited from its global footprint, which helped it maintain a relatively strong pipeline of new shows, despite strikes that rocked Hollywood last year.
Netflix shares have risen by more than 30% since the start of this year, close to their 2021 peak.
